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Guiding practical choices clearly and concretely, deeply rooted in business strategy No matter how you are used to organize the strategy process, one thing is certain. This time it will be...

Design Thinking methods can be used to find the underlying motivations, feelings and core needs of the user, innovating new solutions and optimizing the overall user experience. Design Thinking...

COVID-19 is speeding up digitalization and eCommerce, there’s no doubt about it. Because of the unexpected crisis, many organizations have been forced to stop and adjust their plans. The storm...

Markus Ansamaa, an entrepreneur and a data strategist and Ari Rantanen, a partner of AI Roots, shared their thoughts on utilizing data and scenario analysis during the time of exceptional crisis. 

During the past few weeks corona virus has been spreading all over the world. Securing the health of people and stopping the virus are most important tasks at the moment and succeeding in these...

Before joining the founding team of AI Roots, I used to work as a team lead for analysts and data scientists at Sanoma Media Finland. The best part of my previous role were the moments when me, my...