31.07.2026

Senior Product Discovery Consultant

(Accounting Software)

We are looking for an experienced Product Discovery Consultant to lead the research and feasibility assessment of a new AI-powered accounting software concept for the Finnish market.
The assignment focuses on validating the market opportunity, analysing the competitive landscape, identifying customer needs, and providing strategic recommendations for an MVP before product development begins. 

Start

17.08.2026

Duration

1mo

Location

Helsinki/Hybrid, remote

Allocation

20 - 50%

Assignment
As the Product Discovery Consultant, you will conduct a comprehensive research and discovery phase to evaluate the commercial and strategic viability of the product concept.
The assignment includes:
  •  Conducting market and competitor research within the Finnish accounting software market 
  •  Analysing existing software solutions, pricing models, positioning, and feature sets 
  •  Identifying customer pain points and market opportunities 
  •  Evaluating AI capabilities and automation opportunities within modern accounting software 
  •  Reviewing relevant regulatory and compliance considerations 
  •  Identifying opportunities for product differentiation 
  •  Defining recommendations for an MVP 
  •  Recommending future product development priorities and roadmap 
  •  Presenting findings and strategic recommendations to the client 

Expected Deliverables
The engagement is expected to result in a structured research report including:
  •  Executive summary 
  •  Market and competitor analysis 
  •  Feature and pricing comparison 
  •  Customer insights and pain points 
  •  AI opportunity assessment 
  •  Market gap analysis 
  •  MVP recommendations 
  •  High-level product roadmap 
  •  Strategic recommendations and identified risks 

Required Experience
We are looking for a consultant with experience in several of the following areas:
  •  Product Discovery 
  •  Product Strategy 
  •  SaaS product management 
  •  Market and competitive research 
  •  Business case and feasibility studies 
  •  Product positioning and go-to-market planning 
  •  Workshop facilitation and stakeholder collaboration 

Preferred Qualifications
The following experience is considered a strong advantage:
  •  Accounting or financial management software 
  •  ERP, FinTech or financial SaaS products 
  •  AI-enabled software products 
  •  Understanding of automation and intelligent business applications 
  •  Familiarity with the Finnish software market and regulatory environment 

Language Requirements
  •  Fluent English 
  •  Experience working with the Finnish market 
  •  Finnish language skills are considered an advantage 



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Emilia Grön

Talent Agent

+358451210114

emilia.gron@rootsof.ai